Our Mission

Welcome to our corner of the e-commerce world. My name is Dominica Okafor, and I am your dedicated e-commerce product research coach. Our mission is to empower you to achieve your entrepreneurial dreams, regardless of where you start.

I am the middle child in my family, with an older brother and a younger sister. My journey began in Nigeria, where I spent the first six years of my life before moving to the UK, driven by my father’s dream of a brighter future for us all. Growing up without a silver spoon, I learned to rely on my work ethic from a young age, even as I battled depression, lack of confidence, and loneliness.

My entry into the world of e-commerce was born out of necessity. Financial struggles, which I once believed were self-inflicted, spurred me into action. Living in what I called “the ghetto” in South London, I witnessed daily hardships—seeing people smoke weed outside my block, and frequent stabbings. Our home was no haven either; we endured open kitchen floorboards that let the heat escape, high bills that allowed only an hour of heating per day during the winter, and mold and lack of hot water that our landlord neglected for weeks.

Despite these challenges, I found strength in my pain. My background in an African household meant meeting high expectations as a woman, spending countless hours helping my mother in the kitchen. Yet, these experiences honed my resilience and determination. For 18 years, I lived this reality, dreaming of a way out.



My Story

Why I Do This

Sharing my story is not about seeking sympathy; it’s about connecting with you. Everyone has a story, and it’s how we use our stories that define us. My hardships are my fuel, driving me to succeed in e-commerce. I’ve made mistakes and faced countless doubts, but I’ve also realized that I am precisely the kind of person who can thrive in this industry. You too can turn your pain into fuel or excuses—it’s a choice.

My number one tip for anyone looking to change their life is: “Sell your way out of poverty.” Selling is a powerful skill, one that can transform your financial future. This belief is the foundation of my journey as an entrepreneur.

Our Mission

We are committed to guiding you through the labyrinth of e-commerce. Whether you’re just starting or looking to refine your strategy, we provide the tools, knowledge, and support you need to succeed. My personal journey fuels my passion for helping others break free from financial struggle and realize their potential.Join us, and let’s turn your dreams into reality. Together, we can navigate the challenges and celebrate the successes of your e-commerce journey. Welcome to a community where your story matters, and your future is shaped by the choices you make today.

Meet Our Team

Ron Biswas: E-Commerce Educator & Mentor

Kirandeep Das: Head of Operations & Head of Enrollment

Liz Lakatos: Student Success Agent

Dominica Okafor: Founder of the @The Ecom Chick - Student Success Agent

Start Your Journey to 6 Figures with Us

You can find me at:
Instagram: @TheEcomChick, Tiktok: @the.ecomchick, Youtube: TheEcomchick